STIGMA는 '성흔' 또는 '오명', '낙인' 이라는 양면성의 의미를 담고있다. 이는 서브컬쳐의 다양한 모습들이 존중과 비판의 양면성을 갖고 있는 것과 동일하다. 'CLASSIC'과 'STANDARD'한 하드웨어를 기반으로 다양한 장르의 서브컬쳐를 담아내며 'RESPECT'와 'FAME'을 공유하고자 한다.

STIGMA has its double-sideness definitions of 'stigmatist' or 'disgrace', 'brand'along with the slogan "Hall of Fame." STIGMA is here for Street Culture. Street writhers consider their art works sacredly but to others, their art works are just junks that are useless. Gap between their reality and dreams, represents the definition of "Stigma". STIGMA resolves the codes of Funky Fresh and Nasty humorously and expresses artists, musicians, skaters and dancers in the cities who are chasing after their aggressive challenges and dreams. STIGMA is The Clothing that expresses people who are standing in the center of Street Culture and it is the invitation for you to the culture of cities and street.